Merino wool, is real wool from the Merino sheep (not surprisingly, thats how it got its name!). It is thought to be the softest wool around (it is soo soft!) and in some places the Merino sheep is bred just for its gorgeous coat. Not only is it super soft, but it also has these other extremely useful qualities too: Flame Retardancy, Odour Resistant, Stain Resistant, Water Resistant, Naturally Elastic, Plus... it is breathable and therefore able to regulate body temperature (more so when in contact with the skin) so you will not over heat! Amazing Huh! Oh and did I say it is ecological in its production! Got to love Merino Wool.
For more information on Merino Wool, please visit the 'Materials' page.